BrightPath Solar is a 15-person residential solar installation company in Austin, TX. They were spending $12,000/month on Google and Facebook ads generating 65+ leads per month — but their cost per acquisition was $180 because most leads went cold before anyone followed up. The sales team was busy running site surveys and couldn't respond to new inquiries for 2-3 hours. By then, the homeowner had already requested quotes from 3 other solar companies. Only 15 of those 65+ monthly leads converted to site surveys. Owner David L. knew the leads were good — the follow-up was the bottleneck.
BrightPath deployed RepDigi's AI employee across their entire lead pipeline: AI Receptionist to answer every call and web inquiry instantly, Missed Call Text-Back for 60-second response to every missed call, AI Lead Follow-Up with solar-specific qualification (roof type, age, shading, current electric bill, financing interest, HOA restrictions), and AI Appointment Setting to book site surveys with the nearest available surveyor. The AI was also configured to educate leads about federal tax credits, state incentives, and financing options during the qualification process — warming them up before the sales team arrived.
The results were dramatic. In month one, BrightPath's site surveys tripled from 15 to 52 per month. Cost per acquisition dropped from $180 to $95 because they were converting more of the same ad spend into actual customers. Lead response time went from 3 hours to under 60 seconds, which was the single biggest factor — solar leads that received a response within 1 minute were 7x more likely to book a survey. Monthly revenue grew from $95K to $210K. The AI's pre-qualification also improved close rates because surveyors were only visiting homes with suitable roofs, adequate sun exposure, and realistic budgets.
Configured AI with BrightPath's services, financing options, service area, and solar-specific qualification criteria.
AI responded to 8 web inquiries within 60 seconds. 5 were qualified and booked for site surveys.
22 site surveys booked in the first week (vs. 4/week previously). Every lead qualified by roof type and budget.
Same $12K ad spend now generating 3x the surveys. Cost per acquisition dropped to $110.
Site surveys tripled. CPA dropped to $95. Monthly revenue more than doubled from $95K to $210K.
With 89 Google reviews (up from 31) and fastest response time in market, BrightPath became Austin's top-rated solar installer.
“We were paying $180 per acquisition because our follow-up was too slow. RepDigi responds to every lead in under 60 seconds and pre-qualifies them before we even show up. Our CPA dropped to $95 and we tripled our site surveys. This is the best investment we've made.”
“Speed is everything in solar. When a homeowner fills out a form, they're also filling out forms on 3 other sites. The AI texts them back in 45 seconds with their estimated savings. By the time a competitor calls, we've already booked the site survey.”
“The AI pre-qualifies leads so well that my close rate on site surveys went from 30% to 55%. It checks roof type, shading, electric bill, and even HOA restrictions before I drive out. I'm not wasting time on homes that can't go solar.”