ProSide Exteriors is a 10-person siding and exterior renovation company in Denver, CO. Like most siding contractors, they experienced a brutal seasonal cycle: busy from April through October, then a 60% revenue drop from November through March. During winter months, they'd complete only 4 jobs per month compared to 15-20 during peak season. Owner Carlos M. had a database of 800+ past leads — homeowners who had inquired but never booked — but no time or system to follow up with them. His 2 salespeople were focused on closing active leads during busy season and had nothing to work with during winter.
ProSide deployed RepDigi's AI employee with a strategic focus on lead reactivation and year-round pipeline building: AI Lead Reactivation to systematically reach out to all 800+ dormant leads with personalized messages, AI Receptionist to handle every inbound call year-round, AI Lead Follow-Up to nurture leads who showed interest but weren't ready to commit, and AI Social Media to maintain visibility during off-season months. The AI was configured to reactivate leads with seasonal messaging: winter prep specials, early-bird spring pricing, and energy efficiency upgrades that made sense year-round.
The results transformed ProSide's business model. In January — historically their worst month — the AI reactivated 300 of the 800 dormant leads and booked 18 siding jobs. That single month generated more revenue than the previous three winter months combined. The seasonal revenue dip went from -60% to just -5%. By the end of the first year with RepDigi, ProSide's annual revenue grew from $680K to $1.1M because they were no longer losing 5 months of productivity to seasonal slowdowns. The AI's year-round social media presence also generated 40+ new leads during winter months that would have been zero previously.
Configured AI and imported 800+ dormant leads from ProSide's CRM. Set up winter-specific reactivation messaging.
AI began reaching out to dormant leads with personalized messages about winter prep and early-bird spring pricing.
42 of 300 contacted leads responded. 8 booked for consultations. 5 converted to signed contracts.
AI continued nurturing interested leads. Follow-up sequences converted 6 more leads into booked jobs.
18 siding jobs booked in January alone — more than the previous 3 winter months combined. Revenue exceeded summer averages.
Seasonal dip reduced from -60% to -5%. AI's social media and reactivation kept leads flowing even in off-season months.
“Every winter we'd lay off crew and barely survive. RepDigi reactivated 300 old leads and booked 18 jobs in January. We went from dreading winter to looking forward to it. Our annual revenue jumped from $680K to $1.1M.”
“I've been in siding sales for 15 years and always accepted that winter was dead. The AI reached out to leads I'd completely forgotten about — people who inquired 8 months ago. Turns out, a lot of them were still interested. We booked 18 jobs in January.”
“The social media content the AI creates keeps us visible year-round. Homeowners see our posts about energy-efficient siding in December and call us in January. We used to go dark on social media from November to March — now we never stop.”