Summit Roofing is a 12-person residential roofing company in the Dallas-Fort Worth area. During storm season, they'd receive 50+ calls per day — but with crews on roofs and only one office manager, they were missing nearly 40% of inbound calls. Each missed call represented a potential $8,000-$15,000 roof replacement job. Owner Mike R. estimated they were losing $22,000+ per month in revenue from unanswered calls alone. The problem was compounded by slow follow-up: when they did call leads back, the average response time was 4 hours — by which point most homeowners had already scheduled with a competitor.
Summit Roofing deployed RepDigi's AI employee with four key solutions: AI Receptionist to answer every call 24/7, Missed Call Text-Back for instant follow-up, AI Appointment Setting to book inspections directly into their calendar, and AI Lead Follow-Up for automated nurture sequences. Setup took 15 minutes. The AI was configured to qualify leads by damage type (hail, wind, age), insurance status, and address — then book roof inspections with the nearest available crew member. For after-hours calls, the AI handled everything autonomously and sent a summary to Mike each morning.
Within the first week, Summit Roofing saw their missed call rate drop from 40% to zero. By the end of month one, they had booked 52 inspections (up from 18) and added $22,000 in monthly revenue. The AI's instant text-back converted 34% of missed calls into booked inspections — leads that would have gone to competitors. After 3 months, their Google review count increased from 47 to 128 through automated post-job review requests, further boosting their local SEO rankings and inbound call volume.
Configured AI receptionist with Summit's services, pricing, service area, and calendar integration. No technical skills required.
AI answered 12 after-hours calls that would have gone to voicemail. 4 were qualified and booked for inspections.
Missed call rate dropped from 40% to 0%. Every call answered, every lead qualified, every qualified lead booked.
AI began nurturing leads who weren't ready to book immediately. 8 additional inspections booked from follow-up texts.
52 inspections booked (vs. 18 previously). $22,000+ in additional monthly revenue from leads that would have been lost.
Automated review requests after every completed job grew reviews from 47 to 128, boosting local search rankings.
“We were missing 40% of our storm calls. RepDigi now answers every single one and books inspections while we're on the roof. We added $22K in revenue the first month. I wish we'd found this two years ago.”
“I used to spend my entire morning returning missed calls from the night before. Now the AI handles it all — qualifies the lead, checks their insurance, and books the inspection. I just show up and do the estimate.”
“The review automation alone was worth it. We went from 47 to 128 Google reviews in 3 months. Our phone rings more now because we show up first in local search. It's a compounding effect.”