Luxe Bath Remodeling is a 6-person bath renovation company in Phoenix, AZ specializing in full bathroom remodels averaging $12,000-$25,000 per project. Owner James D. was running 8 in-home consultations per week, but closing only 18% of them. The problem was clear: most of the homeowners he was meeting with weren't qualified — they had unrealistic budgets, vague timelines, or were just 'getting ideas.' Each wasted consultation cost 2-3 hours of his time plus travel. He was spending 60% of his week on consultations that went nowhere, leaving no time for the jobs that actually closed.
Luxe Bath deployed RepDigi's AI employee with a focus on lead qualification and appointment optimization: AI Receptionist to handle every inquiry, AI Lead Follow-Up with bath-specific qualification questions (scope of remodel, current bathroom condition, budget range, timeline, financing interest), AI Appointment Setting to book only pre-qualified consultations, and post-consultation follow-up sequences for quotes. The AI was configured to score leads on a 1-5 scale based on budget alignment, timeline urgency, and project scope — only booking consultations for leads scoring 3 or higher.
The impact was immediate. In the first month, Luxe Bath's weekly consultations grew from 8 to 20 — but more importantly, every consultation was with a pre-qualified homeowner. Close rate jumped from 18% to 45% because the sales team was only meeting with serious buyers who had realistic budgets and timelines. Average deal size also increased from $12K to $16K because the AI was identifying homeowners interested in premium finishes and full remodels rather than basic updates. Monthly revenue nearly doubled from $62K to $118K. James went from spending 60% of his week on dead-end consultations to closing 9 deals per week.
Configured AI with Luxe Bath's services, pricing tiers, service area, and bath-specific qualification questions.
AI qualified 8 leads by scope, budget, and timeline. Filtered out 5 unqualified inquiries that would have wasted consultation time.
Every booked consultation was with a pre-qualified homeowner. Close rate hit 40% in the first week.
AI began nurturing homeowners who received quotes but hadn't decided. 4 additional deals closed from follow-up sequences.
20 consultations/week, 45% close rate, average deal size up to $16K. Monthly revenue grew from $62K to $118K.
With 52 new Google reviews and higher-quality leads, Luxe Bath became the top-rated bath remodeler in Phoenix.
“I was wasting 60% of my week on consultations with people who had $3,000 budgets for a $15,000 remodel. RepDigi's AI now pre-qualifies every lead before I drive out. My close rate went from 18% to 45% and I nearly doubled my revenue.”
“The lead scoring is brilliant. I can see before I even call someone whether they're a $5K tub swap or a $25K full remodel. I focus my energy on the high-value projects and the AI nurtures the rest until they're ready.”
“Our average deal size went from $12K to $16K because the AI identifies homeowners who want premium finishes. It asks the right questions about scope and budget before we ever meet them. Every consultation now feels like a warm handoff.”